DEMA x Axel Arigato: AI is bored of all your questions
by Ask Phill
About this event
Step off the summit floor and onto the canals of Amsterdam. 🛥️ As part of NXT Summit 2026, DEMA invites you aboard ROOS for an exclusive hour of fresh perspectives, honest conversations and connecting with fellow commerce leaders, all while cruising through the city.
Your weekly trading report probably still takes someone half a day. At Axel Arigato, it’s ready before the Monday meeting starts, and nobody builds it by hand.
Most teams still use AI like a search box: they ask a question, get an answer and move on. The ecom teams pulling ahead have started handing AI real work instead, and the gap between the two grows every month.
On board, Fredrik Samuelsson, who leads e-commerce at Axel Arigato, sits down with Jessika Ödling from Dema. He’ll cover:
